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- Jon Bunn, director of group media relations at Prudential, is to leave the firm due to a restructuring of its comms team. Bunn's is the only comms position affected and he will remain at the firm for three months. - House of Fraser has announced it is making a 'small number' of redundancies in its ...
The values of the stock market, and with it the PR approach of companies, has become inverted. Normally companies play up the good points and down-play those that disappoint. In recent weeks this has changed. Now companies seek to outdo each other with bad news. Thus Yell was followed by Virgin Media ...
The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...
Media UK was one of a few companies who pulled business from Facebook when its ads showed up ...
NEW YORK: PR is set to be one of the fastest-growing sectors in the entire media and communications...The report forecasts an annual growth rate of 10% to 15% for PR in that time period, putting it in the upper echelon of growth, along with pure-play Internet and mobile services, branded entertainment, out-of-home media, and outsourced custom publishing. The VSS forecast predicts solid growth for the entire ...
for environmental issues, DeFeo added. It s not our place to judge [Fox s] position - or any other media outlet ...
demographic. At the core, the problem with [the show] is that it uses a tool of mass media to dehumanize ... Insurance pulled spots from HGM when media coverage of the controversy began to heat up last week. In a ... and media critic, and chair of the National Association of Black Journalists media monitoring committee ...
of the media competition with politics - being just a few weeks out from a major gubernatorial campaign ... , Jeanette Bishop Hall, was at the rally spreading the message and also was made available to the media ... the election to Gov. Bob Riley, the effort generated 1.9 million media hits, including stories ...
on Univision and Telemundo. Local outreach Earned media to reach out to all types of potential recruits ...
. But, soon after, WPP acquired digital marketing company 24/7 Real Media and Microsoft acquired digital ... and take this as a sign to fully embrace online and social media. For many companies ... environment. And while ads are becoming more tailored to particular audiences, they are still paid media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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