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Proposed WPP merger will create media titan

WPP will become the most valuable advertising, marketing and PR holding company in the world if its expected deal with Young and Rubicam goes through. The merger, following talks between WPP chief executive Martin Sorrell and Y&R opposite number Tom Bell, would create a company with a market value of...

STOP PRESS: Advertising Association hires Connect

for trade bodies in the advertising, media buying and ad agency sectors....for trade bodies in the advertising, media buying and ad agency sectors. ...

Advertising body seeks agency for public affairs

, media buying and ad agency sectors, is seeking its first UK public affairs agency....The Advertising Association, the umbrella trade organisation for trade bodies in the advertisers, media buying and ad agency sectors, is seeking its first UK public affairs agency. While it handles its European and UK monitoring and lobbying in-house, the association is looking for occasional ...

DIARY - You can’t have your birthday cake and eat it when there’s a takeover bid afoot

sacrifice for his client French media group JC Decaux....Charles Cook, MD of corporate and financial PR consultancy Grandfield, recently made the ultimate sacrifice for his client French media group JC Decaux. The weekend before last Cook spent most of his time in meetings in London as Decaux weighed up the possibility of a bid for the More ...

PR EUROPE: DUSSELDORF: ABC Zwei about to merge

ABC Zwei, the Euro RSCG-owned electronic media agency, is to be merged with its sister company ABC...ABC Zwei, the Euro RSCG-owned electronic media agency, is to be merged with its sister company ABC Dusseldorf. Michael Tost, the agency s managing director left the company last week. His role will be taken over by ABC Dusseldorf s managing director Wolfgang Kreuter. ...

NEWS: STOP PRESS

. M quality, value and exceptional service to the broadcast media. IMRO drops Market Access ...

NEWS: Business rates PR highly

. PR, which the survey defines as media relations, was also rated as the number one priority when ... delivered via other media. , ...

COMMENT: Editorial; A strategy for scoring goals

, PR needs to find a way of proving its worth - not just in terms of media coverage, which is a start ...

NEWS: STOP PRESS

by increasing staff from two to four and expanding its internal communications and media relations role ...

NEWS: STOP PRESS

by increasing staff from two to four and expanding its internal communications and media relations role ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.