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Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

slugging it out in costume. Ketchum, in its fourth year with Pepsi, was tasked with developing a UK media ... was not likely to be a problem. Ketchum's media strategy therefore had to focus on two main strands: the first was to generate mass awareness by using the tabloids, celebrity media, TV and radio; the second was to drive ...

Whitbread to put its Costa Coffee brief out to pitch

01 Dec 2000 | by JENNIFER WHITEHEAD

for pre-Christmas media relations work, and for a Valentine's Day project next year. Whitbread also ...

Phipps takes all after Sherry bid

14 Apr 2000 | by JENNIFER WHITEHEAD

advertising-led, the new initiative will focus on sampling and media relations. Forrest hopes ...

McDonald’s UK reviews internal comms position

10 Mar 2000 | by ADAM HILL

- external relations, internal communications, media relations and community affairs - reporting ... newly-created role and follows the agency s expansion into media marketing and PR. ...

Stop Press: EM beats two to take Barcardi consumer PR

04 Feb 2000 | by GIDON FREEMAN

Bacardi Martini has appointed EM, the media marketing division of advertising agency HHCL youth...Bacardi Martini has appointed EM, the media marketing division of advertising agency HHCL youth brand Metz. The consumer business work, which carries a six-figure fee, was awarded after a three-way pitch including Nelson Bostock and Ketchum Life. However, Nelson Bostock continues to promote Metz ...

Campaigns: Spreading the Marmite message - Consumer PR

28 Jan 2000 | by MAJA PAWINSKA

Marmite as a brand, rather than as a food. Objective To create a media and consumer ... . In addition, MS Who s that girl? media interviews with Alex Gain, after she had been given media training ... 47 per cent of 18-24 year olds. Analysis by Metrica showed all the media coverage was either ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

19 Nov 1999 | by ANDREW HOLT

The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

10 Sep 1999 | by SIMON ELLERY

. MARTIN THOMAS, Media Edge It is not that families have changed, but that our perception of them ... on the way home from school. You can reach the classic mom through women s media, daughters through teen ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

16 Jul 1999 | by SIMON ELLERY

stress ball, yo-yo, T-shirts and sunglasses. Target media include the Big Breakfast late ...

MEDIA: The tobacco ban is not the end all for advertisers

09 Jul 1999 | by MAGGIE BROWN

, alongside Greg Philo from the Glasgow Media Group, whose own research has found parents resented toy ...

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