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INTERNATIONAL: Everad seeks agency as PR becomes high priority

, software and other internet media. Director of corporate communications Michael Berkowitz ... hiring more than one firm, and that the appointed agency will boast web experience and media contacts ...

DIARY: Why a PR man is letting a golden opportunity for self-publicity slip away

in a broad consumer campaign, targeting the national media. Butters will be meeting Bailey next ...

BORDER LINES: PARIS: Shandwick wins Y2K work

Droit, which is coordinating the account. The brief includes helping define key messages, media...Shandwick has been appointed on a French finance ministry project to raise awareness of the millennium bug among private and public sector companies. Shandwick will work with ad agency Hemisphere Droit, which is coordinating the account. The brief includes helping define key messages, media ...

Focus: Marketing Comms - The faces behind the brand names

, says Sophie Daranyi, media and brand manager at Seagram UK. I provide PR expertise alongside brand ... in their careers. The report was then used as the basis for a media relations campaign in these countries ... : For example in Spain Burson-Marsteller did its own regionalised report and the Spanish media loved it ...

NEWS: STOP PRESS

pounds 65,000-fee global media relations and corporate reputation campaign for US energy giant ...

NEWS: PR EUROPE

Costume jewellery marketing firm Cabouchon has hired Cornerstone Communications to run its media ...

CAMPAIGNS: JUDGE AND JURY; Apple bites back at critics who say it may be stewed

disarray, has been the growing view of interested media worldwide. The bad news just kept coming ... s reach them by advertising our letter to them in the world s media. A bold, even desperate ... . The advertising is pushing positive messages to Apple s many employees worldwide; and the media is now showing ...

 

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