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Katherine Levy: Data magic is what will bind a client to its media agency

24 May 2012 | by Katherine Levy

"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ... on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...

Media360: Virgin Media marketing chief on David Tennant signing

23 May 2012 | by Daniel Farey-Jones

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

18 May 2012 | by Maisie McCabe

on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... -discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond

Do media plans need mags?

10 May 2012

Media, isn't so sure. He says there's a perception that the PPA has been less effective at marketing the medium than its counterparts in other media - notably Thinkbox and the Radio Advertising Bureau ... 't always want to be consuming four different media at once while Tweeting about it at the same time ...

Brand Barometer: Social media performance of Audi

09 May 2012 | by Gemma Charles, Public affairs editor, Marketing

A look at the performance of Audi in social media over the past four months...January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February ... , however. Methodology The Social Media Reputation (SMR) score provides a benchmark to gauge ...

Revolution: Social Media - ROI: Like it or lump it

04 May 2012 | by Kim Benjamin

is it possible to measure how a 'like' has contributed to a sale? Enter the world of social media ROI ... lies in the fact that historically, social media measurement has been far more aligned ... Kean, head of consumer innovation at MPG Media Contacts. 'As such, the measurement approach brands take ...

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