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AOL launches marketing campaign for HuffPo UK launch

06 Jul 2011 | by Sarah Shearman

). It will focus on UK content but also links to material on the US portal. AOL is claiming a media first ... across the UK. The campaign has been created by MBA and the media was bought by Total Media ...

Media: Things we like

30 Apr 2010

-out. It has also become the first advertiser to invest in a new ad solution from Telegraph Media Group: a ...

Media Lifeline: Mail Online

30 Apr 2010

The site does not subscribe to the theory that the future of online news is destined to lie behind pay-walls.

Media: All about ... Cinema advertising

30 Apr 2010 | by Alasdair Reid

but to respond in kind - or face being wiped off the media map. Thus Pearl & Dean's ruinous contract (under ...

Media Forum: Does Indy package add up?

30 Apr 2010

Murdoch won't decide this election. You will." Editorial coverage (across most media channels ... ." Meanwhile, Marc Sands, until recently the marketing director of Guardian News & Media and soon to become the director of audiences and media at Tate Galleries, reckons that, where the revamp is concerned, there ...

Media Perspective: Integrating TV and digital offerings is agency challenge

30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com

all, online video looks just like TV, which must reassure brand and media people at big FMCGs. Most ... is investing some $40 million in a global online video media strategy were hardly surprising. However, Reckitt ... . And the signs are that many media agencies will be in this unhappy place because, essentially, while ...

Media: Double Standards - 'Readers are out there and want to be courted'

30 Apr 2010

DIRECTOR, BAUER MEDIA - What changes have you made to your editorial product in recent months? We have ... promoted its Black XS range with a cross-media campaign, giving the Kerrang! readers the chance to enter ...

Media Perspective: Facebook is likely to be more popular with a 'like' button

30 Apr 2010 | by Russell Davies, russell@russelldavies.com

as users and media buyers, we might be anxious about there being one company holding so much information ...

Media Headliner: Burley eager to grab the reins at ambitious MCHI

30 Apr 2010 | by Anne Cassidy

The full-service agency feels the chief executive it has hired to take it to the next level is an 'inspired choice'.

Close-Up: How Mindshare crashed the MIP party

30 Apr 2010

Simon Willis explains why the media agency is taking on the big boys at developing programmes....a financial return for Mindshare and the initial client funder - making us a media agency ... , but this time it feels weird, a media agency selling creative works alongside the big boys such as Fremantle ... . Monday 2pm: The TV and media world are closer than you would imagine, both have people in very senior ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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