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Capital One Cup 'will help brand stand for opportunity'

. "We re looking to make this a strongly digital and social media app-based sponsorship, so what we ... the competition." The deal was negotiated with the Football League by SMG Sports, part of Capital One's media ...

The age of the interim marketer

permanent staff versed in content marketing, search marketing, social media and ecommerce. For many ... seriously when it comes to getting a permanent job,' she points out. However, as digital media transforms ...

The craft of arts sponsorships

Sands, director of media and audiences at Tate. Instead, Sands adds, it is the dual remit ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...

What brands should know about the dark side of Facebook

the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...

HSBC group marketing boss issues Facebook privacy warning

on social media marketing, click here . ...

HSBC's Chris Clark on a new era for the bank's marketing

structure and use of social media...is falling in'. Social-media issues Clark claims HSBC has a responsibility to engage in potentially ...

Brand Health Check: French Connection

with its target market; its use of social media appears to lag behind rivals. Marketing needs to be much more supportive to a media-savvy consumer. - It is surprising that there remains a selection ...

Tourist numbers to dip before Olympic boost

. This then became pulled into the Department for Culture, Media and Sport's (DCMS) 'Great' campaign, which gave a ...

Kleenex rolls out Facebook game for hay fever sufferers

, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare. Kleenex rolled out a similar social media campaign, to provide hay fever sufferers with expert medical advice via ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.