23 Aug 2011
| by Staff
Nick Manning, discusses brand optimisation and the media industry....names in global marketing and communications, brought together by Media Week and the Haymarket Brand ...
and includes special break-out sessions focused on media.
In the second of a series of interviews ...
director business development at Ebiquity, talks to Media Week.
Media Week: It's been a turbulent ...
15 Aug 2011
| by Staff
E Kassan explains how media and brands can exploit the opportunities technology presents....and Ebiquity, with Media Week and Haymarket Brand Republic Group , which is also behind the annual Media ...
. There will also be special break-out sessions focused on media.
In the first of a series of interviews with speakers at the event, Michael Kassan, former President/COO and vice-chairman of Initiative Media ...
01 Apr 2009
| by Staff
to media agencies and clients....permanently on tap. Media we can't live without We like Spotify before breakfast, Apple's App Store ...
to graduates starting out in media Know your medium inside out and be passionate about what you do. If we ...
09 Dec 2008
| by John Rankin
to the opportunities offered by digital and static media and are starting to design sites into the fabric...characterises airport media, due mainly to airport owners who are more receptive than ever to the new ideas ...
are widening the variety of media channels within airports and enhancing their relevance to advertisers. Far ...
that has embraced advances in production to an unprecedented degree. Digital media make short ...
09 Dec 2008
| by James Long
on investment. Although advertising continues to take the lion's share of marketing budgets, the media ...
tools in comparison with traditional media, causing it to be perceived as a tactical, rather than a strategic, discipline. That said, marketers are growing frustrated with traditional media because they don ...
09 Dec 2008
| by Michael Steckler
When Media Week approached me to write this article, the brief was disarmingly simple: "What are your predictions for digital media for 2009?" I'm wary of predictions because there are largely only ...
the positive result of shaking out the advertising market. As advertisers tighten their purse strings, media ...
09 Dec 2008
| by David Brennan
other media sector, TV advertising has been winded horribly because the marketing budget is the first ...
media; only one of the IPA winners, Cadbury's Biscuits, used TV alone. At our Televisionaries event last month, MPG's Marie Oldham talked about how media planners are scared by TV. One reason is a fear ...
09 Dec 2008
| by Antony Miller
of the Florentine families responsible for the widespread regeneration centuries ago. As a media owner, we must ...
. Nielsen Media Research figures show the decline in advertising spend on direct mail is reversing ...
is worth 2.2bn, but media owners have a responsibility to do more than just soak up budgets from brands ...
09 Dec 2008
| by Nicky Cheshire
where the lines between media have blurred and is harder to engage the empowered consumer. It is also ...
are sharing time with others, and what media we are consuming and how. As we move from push to pull ...
throughout the day. This was consumer-generated content broadcast on a grand scale. Media owners must ...
02 Dec 2008
| by Tristan O'Carroll
LONDON - Guardian Professional, the education, media and public sector arm of Guardian Media Group...The websites, along with its US publishing group parent ContentNext Media, were acquired by GMG in July for an undisclosed sum. Rafat Ali, founder and chief executive of ContentNext Media, said ContentNext's portfolio, which also includes mocoNews.net and contentSutra.com, will in future be sold ...
to remove filters
