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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

Katherine Levy: Data magic is what will bind a client to its media agency

24 May 2012 | by Katherine Levy

"The media agency is the USB stick of an advertiser's business"; media agencies "help share....com at this year's annual Media 360 conference for clients, agencies and media owners. The one word that held ... by the media agency. "This e-mail could have come from any client," he explained. So far, so normal ... on their media agency as a crutch in a data-driven world. Forget competitive media planning and buying ...

Why we're loving - Scott Holmes and Tom Rotthenberg

24 May 2012

Star Wars discussion, we created an app that transformed people's existing social media as if happening in that 'galaxy far, far away ... '" I nside Holmes and Rothenberg Why did you get into media ... did. This creative idea came from the media agency, and the development and build from the ad ...

I wish I'd done ... Bing 'decode Jay-Z with Bing'

24 May 2012

, enabling you to read the book before it was released. The idea generated a phenomenal amount of media ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

24 May 2012

version of the Good Call Centre to central London to help the media and general public get involved ... Simon Producers: Stefanie Warreyn, Jai Tedeschi Media agency: Starcom MediaVest Group Production ...

On the Campaign Couch ... with JB

24 May 2012 | by Jeremy Bullmore

ads in all media. That should put a stop to your rival's knavish tricks, eh? Q. Do handwritten ... of poetic nuance for an audience of one. Thanks to e-mail and texting and unsocial media ...

The Advocates - China bolsters Pernod Ricard's drinks cabinet

24 May 2012 | by John Tylee

's sales, with Vizeum handling media planning and buying. Pernod Ricard's decentralised structure - "We ...

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

on developing its business outside North America. Its recent paid media effort has signalled Under Armour ... and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

. Consumer interrogation through social media revealed the real motivations behind buying such a vehicle ... social media platforms, Google Maps integration for roadshow activity and a Q A via Twitter, Critical ...

Media360: Virgin Media marketing chief on David Tennant signing

23 May 2012 | by Daniel Farey-Jones

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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