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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... internal communication and engagement as external. Then there's the explosion of social media. 'When I ... well for less' and 'Feed the family for 50'. The team's primary focus isn't paid-for media but 'owned ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

For proof, witness the record 45 new entrants in this year's Power 100 list of the UK's most powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Bupa marketer McAnena departs to set up consultancy

03 Apr 2012 | by Alex Brownsell

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

Ebiquity reports small pre-tax profit

25 Jan 2012 | by Daniel Farey-Jones

Revenues increased 17% year on year to 24m, boosted by the acquisitions of The Joined Up Media Company in Russia, and media analytics and reputation management company Echo Research, last year ... better manage their media and marketing performance, they also point to further improvement in operating ...

Jazz FM strikes Mishcon de Reya deal

17 Jan 2012 | by Nick Batten

Guardian Media Group, which bought the Jazz FM stations in 2002, but rebranded them as Smooth in 2005 ... in October 2008 under licence from Guardian Media Group, which bought the Jazz FM stations in 2002 ...

Credit Suisse sponsors Bloomberg+ iPad app

17 Jan 2012 | by Nick Batten

deal brokered by Havas Media International..... David Goodall, managing partner at Havas Media International, said, "Bespoke research undertaken by Havas Media International and Credit Suisse provided the insight that their target audience of high ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

12 Oct 2011 | by Nicola Clark

, says that while there is a lot of noise about recruitment on social media, good recruitment ultimately ... of clients are looking for social media, planning and data skills, but they are still looking for core ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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