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VisitWales top marketer exits for Cardiff & Co

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

off with a social media push. Follow John Reynolds on Twitter @johnreynolds10 ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

with to make sure we get them right. When it comes to the use of social media, part of our marketing ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

small brands is 160,000, with 100,000 of media, and another at 225,000. He says big savings can ... Even with media deflation - TV is as cheap in real terms as in 1986 due to increased viewing ... a 16-day campaign reaching 13m people with a media spend of 20,000 and a production budget of 10 ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

, then moved into other media. It would happen over a period of years and some properties would eventually ...

Brand barometer: Social media performance of RBS

10 Feb 2012 | by Gemma Charles

Insight into the social media performance of the Royal Bank of Scotland over the last five months....Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...

Trading Places: this week's people moves

10 Feb 2012 | by Daniel Farey-Jones

, marketing and media....) Media Adam Mills , the managing director of the outdoor company Admedia , has left his job ... announced they will step down as the digital media company continues its major internal overhaul. ( Media ... streams. ( Media Week ) Telegraph Media Group (TMG), the publisher of The Daily Telegraph, has made a ...

VisitBritain and DCMS in £25m global tourism push

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media...for culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

09 Feb 2012 | by Maisie McCabe

As well as a cover wrap on all copies of the UTV Media-owned free magazine tomorrow (10 February ... by 'Star Wars'-branded staff in the West End. As part of the deal, UTV Media's sibling TalkSport station ... '-related and use the film series' theme music. TalkSport will also extend the activity through social media ...

Cookie consent: how to stay on the right side of the law

09 Feb 2012 | by Rachel Barnes

into account' come May, warns the ICO. Below, Iain Stansfield, partner at media law firm Olswang ...

New business leagues (10 February 2012)

09 Feb 2012

in the media league with two wins: Secret Escapes and Intersnack....Each week, Campaign publishes the agency New-Business Leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look back ...

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