to remove filtersMedia360: Highlights from the conference
23 May 2012 | by Sarah Johnson
All the highlights from this year's Media360 event including panel discussions, keynotes
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
McArthur, who was its chief executive from 1992 until 2006, says the RAB was the first media trade marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... a target of radio gaining a 10 per cent share of advertisers' media spend by 2010, the medium has ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
Media360 delegates who thought they were in for just another presentation from Spotify got a
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
Speaking at the Media360 Conference last week, Collins, who was promoted to the managing director role from the position of managing partner and head of investment in December last year , said she was loving her new role. "It s still new. It s kind of four, five months in. It s absolutely brilliant. We ...
Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
It's been six months since Dennis Publishing launched an iPad version of its newsweekly, The Week, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far.
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
18 May 2012 | by Sarah Johnson
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look...Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how consumers make decisions and how different media platforms impact choices. Asked if the Olympics were ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
Bampton spoke about the changes since the channel was bought by media outfit Northern Shell ... and where we are." Asked how media agencies were responding to the changes, Bampton said ... way and extracting value in other ways, for example through social media." Channel 5 had a ...
'The Exclusives' set to hit ITV2 this week
15 May 2012 | by John Reynolds
celebrity stories and win a contract at Bauer Media, starts this Thursday....Bauer Media is covering and promoting the programme across its magazine, online and radio portfolios. It has secured LG Mobile as the sponsor of its coverage in a six-figure deal. Here is an exclusive preview of the show, which debuts on 17 May. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
