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Homebase to launch TV campaign featuring Acorns Children's Hospice

, which previously included the transformation of Carlisle station in February. Media planning ...

Mediasense hires first head of digital

Mediasense, the media consultancy set up by Andy Pearch of Billetts and Aegis' Graham Brown, has.... It has since instructed pitches for the 80m Lloyds media account and the 5m Invesco media brief ... performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...

Maxus names Snowdon as worldwide marketing director

commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ...

Paul Thomas quits roles at Mindshare and MCHI

within the group. Thomas has worked at the WPP-owned Mindshare since 2000 and has headed media buying at MCHI since the agency launched in January last year. MCHI retains its in-house media buying team ... and Enyi Nwosu, launched as a joint venture with Group M and CHI Partners. It operates media buying in ...

OMD UK lands Sony digital media account

LONDON - Sony Electronics has con­solidated its UK media account into OMD UK, by adding its £3...will cover digital strategy, buying and social media across Sony's range of electronics products ... that saw the agency plan both online and offline media. The UK media consolidation follows Sony's recent ...

MPG on alert as De Agostini calls pan-Euro media review

LONDON- De Agostini, the part-works publisher, is reviewing its media planning and buying account...The business includes the 8m UK account, currently handled by MPG, and the publisher's media in five other European markets. MPG is defending the business against five undisclosed competing ... of Italy. MPG won De Agostini's UK media in February 2006, beating the previous incumbent, MediaCom, in a ...

Mindshare scoops Piaggio media account

-European media account to Mindshare....The agency won the business after a pitch against undisclosed agencies. The account covers the major European markets, including the UK, Italy, Spain, France and Germany. Media duties for Piaggio were previously handled on a local basis. OMD, the incumbent in Piaggio's home market of Italy, did ...

Aegis appoints Marshall to new client role

LONDON - Aegis Media has hired Jim Marshall, the former executive director of Starcom MediaVest...Aegis Media UK. "His tremendous wealth of senior experience will be incredibly beneficial in ensuring ... to work for the most progressive media agency group and to work with people I've known, liked ... -up Media By Permission. ...

Channel 4 appoints David Abraham as chief executive

No date has been confirmed for when Abraham, who is understood to have informed UKTV shareholders Virgin Media and BBC Worldwide of his move today, will join the broadcaster. Channel 4 acting chief executive Anne Bulford will lead the management team until Abraham's arrival. The broadcaster has been ...

Agency Performance Leagues 2010: Media agencies

The media sector has consolidated its position as one of the most productive, efficient...The productivity of the Top 30 media buyers was very healthy, with an average gross income per ... sectors, media buyers were still able to achieve an impressive operating profit per head. Operating profit ... period. Digital specialist media buyers continued to see particularly sharp rises in gross income, with i ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.