25 May 2012
| by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...event tracking and engagement rates, to maximise mobile rich media campaign effectiveness.
Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ...
and the Middle East at InMobi, told Media Week: "As rich media on mobile devices become increasingly critical ...
25 May 2012
| by John Reynolds
the strapline 'Original Social Media'. The campaign will run across a number of print titles.
The five ...
, online, and across social media networks.
Painter said: "The Sun continues to fuel more conversations up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...
25 May 2012
| by Nick Batten
of the digital and social media behaviour of the younger female Glamour audience.
Follow Nick Batten ...
25 May 2012
| by Jeremy King
The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair...The project, which aims to highlight the hottest young talent in the commercial media sector ...
strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media; Clare Rush, joint head of investment at MEC, and Media Week editor Jeremy King, will be heading to The Mail on Sunday ...
25 May 2012
| by Nick Batten
City Index, the financial spread betting provider, has appointed Arena Media to handle its global...expand its customer base in its key markets.
It is understood that Total Media has been the incumbent ...
, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...
for City Index, said: "Arena Media demonstrated a deep understanding of our business and its challenges ...
25 May 2012
| by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing )
Media
Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week )
Vanessa Clifford ...
24 May 2012
| by Media Bitch
This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare...Sliding down the greasy pole
Bitch has heard of various members of media who will do anything ...
in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...
24 May 2012
| by Mark Banham
into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party
24 May 2012
| by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 ...
.
It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...
24 May 2012
she stays in safe hands .
The ad is already picking up a lot of social-media shares ...