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Ernst & Young appoints UM International for global media

media planning and buying account after a final shoot-out against market intelligence agency EI.-...will work with Ernst Young on its global communications planning, as well as providing full media buying for global media properties, such as CNN, airport outdoor media and Eurosport. Although the appointment ... International's global media planning team, their experience and capabilities. "The new media landscape ...

Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week ) Vanessa Clifford ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

O2 takes aim at PayPal with mobile payments service

. The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...

Facebook's Everson urges marketers to 'make a bet on us'

brands] at other media companies, I just didn t." On a mission to engage Everson joined Facebook a ...

Trading places: this week's people moves

, marketing and media....a wider remit by the supermarket. ( Marketing ) Media Outdoor media company BlowUp Media has appointed Aimee McKay to the newly created role of sales director. ( Media Week ) Eye , the outdoor media owner, has appointed Sarah Parkes , formerly group managing director of Hearst ...

MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1...Saunders on executing a media plan to raise awareness of PayPal's services. Carat previously handled media for PayPal, after winning the account in July 2010. Krow continues to handle PayPal's creative. Alan Brydon, the head of investment at MPG Media Contacts, said: "We're looking forward to helping ...

Multitrip.com in tie-up with Real Radio

activity planned by The Media Agency Group....and takeover of the Real Radio homepage with their advert and design. Social media promotion will run throughout the four month airtime. The Media Agency Group has also booked a nationwide outdoor advertising ... at Radio Airtime Media, The Media Agency Group's radio division, said: "Direct communications are a vital ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... .4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...

Trading places: this week's people moves

, marketing and media....to launch a media and experiential agency, to be called The Village Communications . (Campaign ... the promotion of Carolyn Bradley to group brand director. (Marketing) Media MediaCom has promoted ... heads of investment. ( Campaign ) Initiative , the Interpublic media network, has appointed Jim ...

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