to remove filtersChevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
with friends across their social media profiles. Mike Goldstein, publisher of AskMen UK, said: "We ...
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Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media...with such allegations. However, given the recent media criticism, the organising body has issued a statement ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
with pay-TV operators Sky and Virgin Media to offer 24 channels of live action from the tournament ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... .4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Public unruffled by 'sexy' outdoor ads
28 Feb 2012 | by Maisie McCabe
Outdoor Media Centre (OMC)....The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
US sportswear brand Under Armour targets Europe with MTV show
28 Feb 2012 | by Gemma Charles
social-media push will support the series. The brand aims to gain recognition in the UK when ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... -on-one makeovers, nail art, and hairstyling, among other activities. Digital and social media activity ...
Tess Macleod Smith joins Net-a-Porter
10 Feb 2012 | by Nick Batten
In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
