to remove filtersFujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage
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Oxford Circus and King's Cross among first to receive Wi-Fi
01 Jun 2012 | by Arif Durrani
Virgin Media has named the first of the 120 London Underground stations to be Wi-Fi enabled...In total, Virgin Media has today announced "around 80 stations" will be Wi-Fi enabled ... around the capital with up-to-the-minute TfL travel information, access social media whilst they wait ... Media and London Underground engineers continue to test and prepare the forthcoming WiFi service ...
Empire launches iPad edition in U.S.
31 May 2012 | by Nick Batten
Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...for advertisers. Bauer Media hopes the launch will help it tap into the growing number of iPad enthusiasts ...
Tria Beauty appoints UM London to £1m media account
30 May 2012 | by Maisie McCabe
media planning and buying account....The US-based company entered the UK last year and has appointed UM London ahead of a multimedia campaign that will use targeted print advertorials and advertising, digital display and cross-media ... confirmed Tria Beauty will spend around 1m on media over the next year. The first work planned and bought ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... . Activity will include several online and social media competitions, with consumers encouraged to share ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
control of its brand experience especially through the use of digital media, beaming its fashion show live ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link with Facebook. Like with any media owner including Sky and others we are competitors, suppliers ...
Sony partners Blinkx to expand video content
16 May 2012 | by Matthew Chapman
The Blinkx app for Sony gives users access to Blinkx s index of premium content through its 18 different video channels. The app is available on devices including Bravia televisions, Blu-ray disc and streaming media players and home theatre systems. Channels are split into categories including sports ...
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... advertising to promote its Resident Evil franchise but last year it began using above-the-line media when ...
Trading places: this week's people moves
11 May 2012 | by Daniel Farey-Jones
in advertising, marketing and media..... ( Marketing ) Media Starcom MediaVest Group has promoted Amice Lock, a managing partner at Starcom ... of digital across its EMEA/G14 region. ( Media Week ) Follow Daniel Farey-Jones on Twitter ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
