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Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week ) Vanessa Clifford ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ... on Facebook helped BA drive a different audience that it needed through social media. "And it allowed us ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

On 18 May, as part of the deal negotiated by Arena Media, the Christian O'Connell Breakfast Show will give one of its listeners the chance to compete against a listener to Hamish and Andy's show on Fox FM, for the chance to win the holiday. From today (4 May) the competition will be promoted on-air across ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Free glossy monthly prepares for launch

The magazine will be published by Amuse Media, an independent media company based in Covent Garden ... media, as well as an app due to launch in September. Commercial operations will be headed ... free magazine targeting City workers, said: "Free magazines are a major part of the evolving media ...

Absolute Radio kicks off Travelodge activity

Absolute Radio is running a series of promotions for Travelodge as part of an integrated media

Just Go! Holidays hands £1.5m media account to Total Media

Just Go! Holidays, the European coach holiday operator, has appointed Total Media to manage its £1...It is understood that Artavia was the incumbent agency on the account. Total Media will manage Just Go! Holidays' increasing media requirements in the highly competitive tour operator market. The independent media agency's strategy aims to broaden Just Go! Holidays' customer base, promoting the company ...

Vodafone launches new Eurostar screens

Four different versions of the ad are running across the 32 40-inch screens in the departures area of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net". The campaign was planned and bought by Omnicom media agency OMD and WPP out-of-home agency Kinetic ...

VisitBritain forced to withdraw global poster campaign after typo

VisitBritain's global £25m 'Great' campaign, created with the Department for Culture, Media

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

Carnival Cruise Lines, the US cruise operator, has appointed MPG Media Contacts to its £8m UK media...UK port since 2008. MPG Media Contacts will start working with the cruise operator soon ... and digital. As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been appointed to create a long-term media strategy to help the brand grow and appeal to UK holidaymakers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.