25 May 2012
| by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....in the role. ( Marketing )
Media
Steve Alexander , who was recently promoted to trading lead at Channel 4 , is to retire from Channel 4 after 20 years at the company. ( Media Week )
Vanessa Clifford ...
17 May 2012
| by Maisie McCabe
Speaking at Haymarket's Media360 conference this morning (17 May), before jetting off to Athens to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ...
on Facebook helped BA drive a different audience that it needed through social media.
"And it allowed us ...
04 May 2012
| by Maisie McCabe
On 18 May, as part of the deal negotiated by Arena Media, the Christian O'Connell Breakfast Show will give one of its listeners the chance to compete against a listener to Hamish and Andy's show on Fox FM, for the chance to win the holiday.
From today (4 May) the competition will be promoted on-air across ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
18 Apr 2012
| by Nick Batten
The magazine will be published by Amuse Media, an independent media company based in Covent Garden ...
media, as well as an app due to launch in September.
Commercial operations will be headed ...
free magazine targeting City workers, said: "Free magazines are a major part of the evolving media ...
16 Apr 2012
| by Nick Batten
Absolute Radio is running a series of promotions for Travelodge as part of an integrated media
05 Apr 2012
| by Nick Batten
Just Go! Holidays, the European coach holiday operator, has appointed Total Media to manage its £1...It is understood that Artavia was the incumbent agency on the account.
Total Media will manage Just Go! Holidays' increasing media requirements in the highly competitive tour operator market.
The independent media agency's strategy aims to broaden Just Go! Holidays' customer base, promoting the company ...
28 Feb 2012
| by Maisie McCabe
Four different versions of the ad are running across the 32 40-inch screens in the departures area of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net".
The campaign was planned and bought by Omnicom media agency OMD and WPP out-of-home agency Kinetic ...
27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
VisitBritain's global £25m 'Great' campaign, created with the Department for Culture, Media
24 Feb 2012
| by Maisie McCabe
Carnival Cruise Lines, the US cruise operator, has appointed MPG Media Contacts to its £8m UK media...UK port since 2008.
MPG Media Contacts will start working with the cruise operator soon ...
and digital.
As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been appointed to create a long-term media strategy to help the brand grow and appeal to UK holidaymakers ...