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Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Locog defends role of embattled Olympic sponsors

Locog has come out fighting in support of its commercial partners, following a series of media...with such allegations. However, given the recent media criticism, the organising body has issued a statement ...

PCC's Lord Hunt responds to MPs report on media

Lord Hunt, chairman of the Press Complaints Commission (PCC), has welcomed calls for media reform...completes his inquiry into media standards, believes "major reform" is required in order to regain trust ... recommended that advertisers should help enforce regulation of newspapers, magazine and online news media ... the implications to the media if the Government were to assume a degree of control over it, Hunt added ominously ...

Getting behind the IAB figures: Media experts on the rise of mobile

in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ... and media agencies now share around mobile. The managing director describes an evolution in terms of budget allocation, from initially being part of experiential, to moving to the innovation part of media ...

News Corp brings in ex-Y&R chief exec for global brand partnerships role

& Rubicam (Y&R), to develop global brand partnerships across its portfolio of media assets....to deliver the insights we need to maximize our global media investments." ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

The UK's most desirable media companies to work for are Twitter, Google, Channel 4 and Facebook...study of 140 C-suite executives from across the media and advertising landscape, commissioned ... management and leadership planning", and a general perception that the media industry does not value its ... the industry is ineffective in dealing with poor performing staff and 61% of them believe that media companies ...

AdConnection wins Maplin Electronics business

AdConnection to handle its media planning and buying account....pitched out the media business in November and AdConnection picked up the account following a pitch including the incumbent, All Response Media, as well as Carat and AJA. Maplin Electronics was l aunched ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.