01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
17 Apr 2012
| by John Reynolds
Locog has come out fighting in support of its commercial partners, following a series of media...with such allegations.
However, given the recent media criticism, the organising body has issued a statement ...
30 Mar 2012
| by Arif Durrani
Lord Hunt, chairman of the Press Complaints Commission (PCC), has welcomed calls for media reform...completes his inquiry into media standards, believes "major reform" is required in order to regain trust ...
recommended that advertisers should help enforce regulation of newspapers, magazine and online news media ...
the implications to the media if the Government were to assume a degree of control over it, Hunt added ominously ...
21 Mar 2012
| by Arif Durrani
in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ...
and media agencies now share around mobile.
The managing director describes an evolution in terms of budget allocation, from initially being part of experiential, to moving to the innovation part of media ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
& Rubicam (Y&R), to develop global brand partnerships across its portfolio of media assets....to deliver the insights we need to maximize our global media investments."
...
13 Feb 2012
| by Arif Durrani
The UK's most desirable media companies to work for are Twitter, Google, Channel 4 and Facebook...study of 140 C-suite executives from across the media and advertising landscape, commissioned ...
management and leadership planning", and a general perception that the media industry does not value its ...
the industry is ineffective in dealing with poor performing staff and 61% of them believe that media companies ...
10 Feb 2012
| by Nick Batten
AdConnection to handle its media planning and buying account....pitched out the media business in November and AdConnection picked up the account following a pitch including the incumbent, All Response Media, as well as Carat and AJA.
Maplin Electronics was l aunched ...