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STOP PRESS: Appointment at Golden Vale

FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...

MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

stress ball, yo-yo, T-shirts and sunglasses. Target media include the Big Breakfast late ...

STOP PRESS: Republic to set PR menu for Wheeler’s

Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions...Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions programme. Republic will promote a new customer loyalty scheme and support each of the nine Wheeler s restaurants, which are located in London and Brighton. ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

the survey to the national sports media via a press release inviting fans to take part. Articles were ... obtained from the sport s main bodies and these formed part of the media information kit, along with a ... the results were launched, Paragon placed an article in the Carling Bulletin, a weekly media information ...

NEWS: Lynne Franks PR claims a coup with Vous in You

by Zenith Media. The aim, said Lynne Franks director Graham Goodkind, is to integrate the French ...

NEWS: Red Bull charges Jackie Cooper with brand boost

, of which the fee element is estimated to be around pounds 75,000. Aside from media relations Jackie ...

CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop

of - but is it worth its weight in gold? Thickhead won not one word of approval - from the media, the Government ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

logo was designed for Bramley Apple Week for in-store promotions and media coverage, a press pack ... up an equivalent media spend of pounds 1.7 million. BBC East Midlands, BBC South, BBC West ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.