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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
practitioners skills at talking to a variety of audiences from customers and the workforce to the media ... and provide case studies for the media. To lend credibility to the campaign, Aspect secured ... and distribution of a special schools poster and a high-profile media event. On 21 January 1998, at a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
