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Healthcare: Doctors favour journals above reps for med info

specialities. It was sponsored by 11 publishing members of the PPA Professional Media and six media buying ...

EUjet collapse impacts Planestation reputation

of media sentiment that excludes stock market reports and passing mentions. REPUTATION MONITOR - 26 ...

MG Rover, the Treasury and UBS prop up table

is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock ...

Salary Survey: Industry on the rise

Joanna Manning-Cooper, Financial Times director of communications 'As the media is a 24/7 industry ...

Market Research: Pick of the polls

Opinion polls can engage the media and public with fun statistics, but PROs should beware...and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes ... ,' says Survey Solutions MD Miles Couchman. Most media polls continue to be based on phone or face ... to lead to a more honest response.' However, in terms of providing the media with relevant ...

Opinion: Leader - Lessons to be learnt from agency data

. Beckham scores own goal with media Like the next instalment in a part-work for those brushing up on their PR skills, David Beckham this week delivered his latest media relations masterclass. In The Daily ... break with the tradition of inept media handling which Beckham has recently cultivated, it threatens ...

Evaluation: Top of client agenda

than ever before. A recent survey conducted by media evaluation and research company Metrica has ... , over the past two years, the number of large organisations using media analysis has risen by 17 per ... , and unsurprisingly, the specialist media analysis companies. Metrica MD Mark Westaby says that despite ...

 

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