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.43bn people use social media as part of their everyday life. Everyone reading this has an email address. Just as many will have a Facebook or Twitter account. Whether through social media, or good old ...
Two messages come ringing through from the recent independent study by Kantar Media exploring UK consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...
recent study conducted by media research company Nielsen, which surveyed tablet users in the US, shows ... that simply checking in is not compelling enough to drive sustained interaction. Social media check-ins should ...
, an MA dissertation submitted to the Department of Media and Communications, London School of Economics ...
and high-end handsets to reach penetration levels where rich media ad formats can be supported ... , developers can now create the kind of rich media overlays and two dimensional animations that we ve been ... to further unlock the creative potential of mobile, enabling developers to create engaging rich media ad ...
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone. These findings are from the latest FTSE100 Social Media Index, a research ... companies use social media. The audiences we ve monitored over the main social media channels have ... performance, sales and customer engagement. But social media has of course empowered consumers to care more ...
their schemes far more effectively than normal as their fans are both the consumer and the media. Up to now ... expensive broadcast and print media to make people aware of their loyalty programmes and what they offer ...
their lives are planned via social media and where there is no such thing as going online , more a seamless ... . On demand is a key part of their lives, across all media. For example, according to TouchPoints3, around ... media, mobile apps and new technology for the attention of an audience which is notoriously fickle ...
, asks Giles Ivey, UK MD, Say Media....carefully but don t be afraid to try something new. Giles Ivey, UK MD, Say Media ...
Half of businesses feel their social media skills are either below their industry average or very...to explore how businesses are adopting to the social media age, investing in and getting value from social media. The first wave of the Social Media Benchmark study was presented last month, the second wave is now underway. "Social media is like teenage sex: everyone wants its, at first it is a little ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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