Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
Fujifilm, the camera brand, is embarking on its first social media push in order to encourage
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Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
, which allows users to emblazon their flag onto their social media profile to show which team
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
from McEwan on social media in our story earlier this week about how Innocent topped the latest Social ...
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...
HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
on social media marketing, click here . ...
Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
-enabled devices. TJ Kang, senior vice-president of Samsung Electronics' Media Solution Center, said: "With ...
Kleenex rolls out Facebook game for hay fever sufferers
30 May 2012 | by Sarah Shearman
, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare. Kleenex rolled out a similar social media campaign, to provide hay fever sufferers with expert medical advice via ...
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
brands and their use of social media, beating Starbucks into second place....nominated brands. These were then scored by social-media monitoring firm Brandwatch and a panel of industry ... continued investment in social media and the strong showing of FMCG brands overall. Last year, the smoothies ... . It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
