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My Media Week: Paul La Fontaine

Monday Android phone alarm wakes me in Madrid. I'm there to visit User Care Team. Having had an iPad, iPhone, Kindle and every variant in between, I've finally settled on Android, Mac and Kindle as my primary kit of choice. I use my Mac to open Yammer, the enterprise social media site we use ...

The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... to opt-out of cookies. Ideas People Media is attempting to bait interest by pitching itself as "the only ...

My Media Week: Ellie Edwards

on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...

Hub Digital Networks launches into digital out of home sector

will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni...environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small and medium digital out-of-home media owners. It has so far secured the exclusive rights to represent two digital out of home (DOOH) media owners in the sector. Toni Guy Salon Media has over 1,500 screens ...

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

channel but both, with paid for media as important as earned media in the social space." He said ...

Facebook to broadcast more sport through Perform deal

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than

Netflix widens distribution to Sony Entertainment Network

From 24 April, Netflix will be available on Sony Bravia, Blu-ray players, Network Media players and Playstation 3. Netflix's move presents a further challenge to LoveFilm in the UK, which already has an existing relationship with Sony. Netflix, which launched in the UK at the start of the year, now claims ...

Eric Newnham invests in Blis Media

Former Kinetic chief executive Eric Newnham has taken a stake in Blis Media, a media and technology...Newnham founded outdoor media company Poster Publicity and went on to become chief executive ... . Blis Media was founded in 2004 and is headquartered in Fitzrovia in London, with an office in Sydney ... that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ...

Google improves reporting for video campaigns in AdWords

and display, told Media Week: "It s a way of being able to optimise your campaign, seeing what format works best, seeing what social media implications it has, ie if you paid x for a campaign what ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.