14 May 2012
| by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked.
We see ...
14 May 2012
| by Cathal Smyth
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard...months of 2011 alone.
These findings are from the latest FTSE100 Social Media Index, a research ...
companies use social media.
The audiences we ve monitored over the main social media channels have ...
performance, sales and customer engagement.
But social media has of course empowered consumers to care more ...
11 May 2012
| by Sarah Shearman
campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...
10 May 2012
| by Rachel Barnes
've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ...
model.
Magnum uses a lot of social media as it lends itself to it well - young target audience ...
to really talk about the brand, what it stands for and the message. To start with media choice is wrong ...
10 May 2012
| by Sarah Shearman
The findings come from a report published by the IAB UK and ValueClick, based on 2,000 interviews with UK consumers.
The interviews were carried out by Kantar Media, with 650 conducted face-to-face and 1,350 online.
While the report shows that advertising is preferred by internet users to keep ...
10 May 2012
media is that news travels incredibly fast to huge numbers of people and inspires action.
Any brand ...
-up in social media is no different. Whether the mud sticks depends on how bad the gaffe is, whether ...
a big mistake in social media. However, I suspect it will soon be a distant memory because ...
09 May 2012
| by Sarah Shearman
in February . Essence handled the digital media for the campaign.
Google unveiled initial plans ...
09 May 2012
In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...
09 May 2012
| by Nicola Clark
media channels", claiming too many businesses are failing to add value through digital platforms....'How can I add value to a smartphone, or a new device?'"
On the topic of social media, Olander ...
model that is being squeezed into the new framework of social media, when the fact is that people don ...
09 May 2012
| by Tom Huxtable
their schemes far more effectively than normal as their fans are both the consumer and the media.
Up to now ...
expensive broadcast and print media to make people aware of their loyalty programmes and what they offer ...
to remove filters
