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Nike marketing boss attacks 'institutionally analogue' businesses

you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Credit Suisse sponsors Bloomberg+ iPad app

deal brokered by Havas Media International..... David Goodall, managing partner at Havas Media International, said, "Bespoke research undertaken by Havas Media International and Credit Suisse provided the insight that their target audience of high ...

Adobe swoops on Efficient Frontier

Over the past two years, Efficient Frontier has branched out from search management into display and social media, including Facebook ad-buying and brand-presence management, monitoring and measurement. It also has a real-time bidding system for display ads, and Adobe claims Efficient Frontier s algorithms ...

Demand side platform Turn gears up UK operations

to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...

Hall of Fame shortlists finalised and deadline extended

media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve ... Blue Rubicon BSkyB Dare Dunnhumby Facebook Fallon Google MediaCom Metro Mother Specific Media Spotify ... names from the advertising, media, marketing and communications industries to its ranks, recognising ...

Deadline approaches for BR Hall of Fame votes

in the advertising, media, marketing and communications industries, has been announced and a new nomination added....and technology agency LBi and its media arm bigmouthmedia and votes are flooding in. The first half ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...: Social media strategies 4186 105 Digitology 4167 ... 112 The Big Orange Slide 3890 113 Liberate media: online PR and social media 3862 114 Old Welsh guy 3783 ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...41 Chris Garrett on New Media 9871 42 Jed Hallam 9852 ... 45 Brand Flakes blog 9507 46 PR Media Blog 9489 ...

The BR 200 July 2011: The web's most influential bloggers (51-100)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...77 Wadd's PR and media blog (Speed) 6164 78 Eat sleep social ... 82 Russell Davies 5757 83 Media lens 5403 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.