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Bell Pottinger loses eBay to Blue Rubicon

budget meant his team was not doing proactive PR work for the website, simply monitoring the media ...

Consumer - Look-a-like guests lead mall's 'royalwedding'

To piggyback one of the year's biggest media events and create a splash for Windsor Royal Shopping and Nelson ... from one of the shopping centre's balconies. Measurement and Evaluation More than 50 major media ...

M&S deal helps Amazon to soar as car makers fall

is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes ...

MEDIA BRIEFS: Webswappers buys SwapitShop's

SWAP SHOPS: Webswappers, the online vehicle for swapping goods in 500 categories, has bought Granada Media's youth website SwapitShop's, which was closed in June. Founded in 1999, Webswappers was attracted by its rival's 200,000 registered users and ten million page impressions per month. ...

MEDIA BRIEFS: Webswappers buys SwapitShop's

SWAP SHOPS: Webswappers, the online vehicle for swapping goods in 500 categories, has bought Granada Media's youth website SwapitShop's, which was closed in June. Founded in 1999, Webswappers was attracted by its rival's 200,000 registered users and ten million page impressions per month. ...

MEDIA BRIEFS

TASTE OFF: Carlton is to close the Taste network - a TV and internet joint venture with Sainsbury's - as the broadcaster becomes the latest to reduce its new media exposure and scale back commercial online partnerships. The move follows the recent decision by Granada to scale back its ...

MEDIA BRIEFS: Online music store from NME.com and HMV

NME.com, the IPC Media-owned music website, is to offer an online music store in association with high street retailer HMV as part of a series of developments. Others include a venture with ringtones.co.uk, to provide phone tones based on popular songs. It has also launched a quiz, Beat the NME. The site went ...

CAMPAIGNS: Financial PR - Mantra aids J-Lewis with buy.com buy

operations in the UK to a European entity. The story had reached the UK media early the next day ... . Despite media scepticism about dot.coms, the message that the acquisition of buy.com was a shrewd business ...

MEDIA BRIEFS: Schofield joins Boots/Granada offshoot

The Boots/Granada health and wellbeing network, which is due to launch in spring, has appointed Simon Schofield as commissioning editor. He will be responsible for TV output on the network, which comprises a website covering e-shopping and advice, as well as a live TV channel. Schofield was formerly...

Media: Rainbow to give Freeserve content

Rainbow Network, the gay and lesbian web site, has signed a deal to provide content for Freeserve, the ISP owned by electronics retailer Dixons.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.