25 May 2012
| by Ben Hall
media links, has become the most shared advert on the social web this week with 585,286 shares.
24 May 2012
| by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ...
of 12%.
The Tata-owned brand has appointed We Are Social as its first social media retained agency ...
media strategy.
Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
20 Mar 2012
| by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...
of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ...
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
02 Mar 2012
| by Ben Hall
?' by Havas Media International
18,545 shares this week
All time: 10 ...
27 Feb 2012
| by Ed Owen
Ford wants to crowdsource ideas, to be submitted via social media, with Ford asking the question ...
social media storytelling tool Storify.
Twitter users can submit ideas using the #FordMWC hashtag ...
YouTube film made to appeal for ideas.
Ford continues to embrace new media, becoming the first brand ...
24 Feb 2012
| by Ben Hall
3. Peugeot 'let your body drive?' by Havas International Media
10,473 shares this week
All ...
22 Feb 2012
| by David Benady
-and-coming fashion designers.
2 - Failing to use media in the right way
Brands can be guilty of losing sight ...
or participate in social-media commentary.
3 - Deluding yourself that people care about your brand values ...
17 Feb 2012
| by Ben Hall
,313
6. Social Media Week 'future hipsters' by Entrinsic
11,173 shares this week
All time: 21 ...
19 Jan 2012
| by Sarah Shearman
to sharpen up its social media presence....media strategy, which will enable it to connect with 25- to 44-year-olds.
Mercedes-Benz is already active in the social media space, largely through its Fashion Week tie-up. It is looking to boost its presence across key social media platforms and develop a long-term integration strategy.
The brand wants ...