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Campaign Viral Chart: Nike interactive ad nets first place

media links, has become the most shared advert on the social web this week with 585,286 shares.

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Jaguar is already active in the social media space and in some recent research by iProspect ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... .4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...

Campaign Viral Chart: Sex, sex and sex in top three positions

?' by Havas Media International 18,545 shares this week All time: 10 ...

Ford turns social to crowdsource mobile-vehicle innovations

Ford wants to crowdsource ideas, to be submitted via social media, with Ford asking the question ... social media storytelling tool Storify. Twitter users can submit ideas using the #FordMWC hashtag ... YouTube film made to appeal for ideas. Ford continues to embrace new media, becoming the first brand ...

Campaign Viral Chart: M&Ms Super Bowl climbs to top spot

3. Peugeot 'let your body drive?' by Havas International Media 10,473 shares this week All ...

The seven sins of content marketing

-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... or participate in social-media commentary. 3 - Deluding yourself that people care about your brand values ...

Campaign Viral Chart: Google's Valentine's doodle video is most shared

,313 6. Social Media Week 'future hipsters' by Entrinsic 11,173 shares this week All time: 21 ...

Mercedes-Benz seeks younger appeal through social media

to sharpen up its social media presence....media strategy, which will enable it to connect with 25- to 44-year-olds. Mercedes-Benz is already active in the social media space, largely through its Fashion Week tie-up. It is looking to boost its presence across key social media platforms and develop a long-term integration strategy. The brand wants ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.