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Look launches 'Look What I'm Wearing'

14 May 2012 | by Nick Batten

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

you look at the monetisation of social media, I don't think the model has been cracked. We see ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

media channels", claiming too many businesses are failing to add value through digital platforms....'How can I add value to a smartphone, or a new device?'" On the topic of social media, Olander ... model that is being squeezed into the new framework of social media, when the fact is that people don ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

20 Mar 2012 | by Sarah Shearman

) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... .4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... or participate in social-media commentary. 3 - Deluding yourself that people care about your brand values ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

20 Jan 2012

Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this Three different people sent me this video before Christmas. I m assuming it s because they know how much I find ... of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

brands provide. Focus on people, not platforms - Technology may have changed the media landscape ...

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

Luxury brands using social media have to walk the tightrope between accessibility and exclusivity...From live streaming runway shows to creating exclusive online networks, the world of luxury fashion is in the throes of a radical 21 st century style makeover. As customers, media and celebrities have embraced social media, the luxury brands have had to respond, but for these companies ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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