to remove filtersOlympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...
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Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...
Wonderbra to sell direct for first time with online store
20 Apr 2012 | by Matthew Chapman
. A marketing campaign comprising social media activity, search engine marketing, display activity ... and include social media sharing functions. The content on the site will reflect marketing activity ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
, asks Giles Ivey, UK MD, Say Media....carefully but don t be afraid to try something new. Giles Ivey, UK MD, Say Media ...
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
is being accompanied by a social media push, with Clarke claiming "social media will soon be as influential ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ... of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... .4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Tesco trials Clubcard tie-up with LivingSocial
12 Mar 2012 | by Ed Owen
at LivingSocial, said: "With social media and exciting local experiences at the heart of our business, we thrive ... on experiences and outings, in addition to products . LivingSocial poached Nigel Clarkson from media owner ...
Morrisons to launch first supermarket magazine iPad app
09 Mar 2012 | by Matthew Chapman
. "Many have included video and social media links into their ads, making them truly engaging multichannel ...
Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a...Created by JWT London, with media planning by MediaCom North, the ad is dubbed "junior chef". As he makes his way through the kitchen, the customer becomes acquainted with the Harvester mix-and-match menu and salad bar, which gives customers a unique meal. Activity includes the strapline, 'Just how ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
