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Fujifilm lifts digital spend by more than 40% to push into social

Fujifilm, the camera brand, is embarking on its first social media push in order to encourage

What brands should know about the dark side of Facebook

the dark side of social media, writes Nicola Clark....The research director of a media agency once explained away statistics showing that a growing ... people today face the additional challenge of the social-media minefield. For this generation ... to help stamp out this terrible scourge of social media. THE UPSHOT WHAT MARKETERS SHOULD KNOW ...

Samsung adds music store to mobile offering

-enabled devices. TJ Kang, senior vice-president of Samsung Electronics' Media Solution Center, said: "With ...

LG Mobile launches One Direction competition on Twitter

, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...

Campaign Viral Chart: Nike interactive ad nets first place

media links, has become the most shared advert on the social web this week with 585,286 shares.

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

with the donkey. Favourite media Capital Radio and news feeds. 'News is in real-time, and important news ...

Samsung Olympic spot invites people to 'take part'

on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...

Samsung launches social media hub for Olympics activity

The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...

Think BR: 4G can unlock the creative potential of mobile

and high-end handsets to reach penetration levels where rich media ad formats can be supported ... , developers can now create the kind of rich media overlays and two dimensional animations that we ve been ... to further unlock the creative potential of mobile, enabling developers to create engaging rich media ad ...

Half of UK internet users say online ads worth it for free content

The findings come from a report published by the IAB UK and ValueClick, based on 2,000 interviews with UK consumers. The interviews were carried out by Kantar Media, with 650 conducted face-to-face and 1,350 online. While the report shows that advertising is preferred by internet users to keep ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.