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Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Air New Zealand gives consumers cashback for social media plugs

The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat. The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...

Heathrow runs family-friendly Easter campaign

across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...

AOL partners Promote Iceland for pan-Euro campaign

brands deeper social integration with readers through video, blogs and social media. The marketing ... Media Group, said: "Inspired by Iceland will engage prospective consumers with AOL's full suite ...

Love Home Swap to ramp up marketing and partner with Mumsnet

in more than 75 countries worldwide. Media planning and buying is handled by All Response Media, who were ...

The seven sins of content marketing

-and-coming fashion designers. 2 - Failing to use media in the right way Brands can be guilty of losing sight ... or participate in social-media commentary. 3 - Deluding yourself that people care about your brand values ...

Starwood Hotels adds customer reviews to Facebook

on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media....Bazaarvoice, which offers brands technology to harness customer conversations, and Buddy Media ... Now' The tool inserts customer-generated content gathered from Bazaarvoice into Buddy Media-powered Facebook brand pages and social media campaigns. Starwood Hotels and Resorts Worldwide is the first ...

Now wins Butlins social media account

Butlins has appointed Now to handle its social media account after a pitch involving four other...The account will strengthen the agency's existing relationship with the holiday company after it was appointed to its 5m advertising account in August . Jae Hopkins, head of communications at Butlins, said: "Social media is a great way of spreading the experience that our guests enjoy at Butlins and we ...

Social video explodes as brands 'become friends' with consumers

the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.