01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
18 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The trial is part of the airline's "Fandistribution" programme that rewards consumers for their social media recommendations of its 777-300 Premium Economy Spaceseat.
The seat, which has a hardback shell and reclines into itself, has won two design awards Wallpaper* Magazine s award for best ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
07 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
marketing organisations.
Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
brands deeper social integration with readers through video, blogs and social media.
The marketing ...
Media Group, said: "Inspired by Iceland will engage prospective consumers with AOL's full suite ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
in more than 75 countries worldwide. Media planning and buying is handled by All Response Media, who were ...
22 Feb 2012
| by David Benady
-and-coming fashion designers.
2 - Failing to use media in the right way
Brands can be guilty of losing sight ...
or participate in social-media commentary.
3 - Deluding yourself that people care about your brand values ...
31 Jan 2012
| by Sarah Shearman
on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media....Bazaarvoice, which offers brands technology to harness customer conversations, and Buddy Media ...
Now'
The tool inserts customer-generated content gathered from Bazaarvoice into Buddy Media-powered Facebook brand pages and social media campaigns.
Starwood Hotels and Resorts Worldwide is the first ...
17 Jan 2012
| by Sara Kimberley
Butlins has appointed Now to handle its social media account after a pitch involving four other...The account will strengthen the agency's existing relationship with the holiday company after it was appointed to its 5m advertising account in August .
Jae Hopkins, head of communications at Butlins, said: "Social media is a great way of spreading the experience that our guests enjoy at Butlins and we ...
20 Dec 2011
| by Gemma Charles
the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...