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PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

about you to share the love that they have, and that s why social media as a whole has become ...

Watch behind-the-scenes video of PRWeek's 29 under 29 photoshoot

11 Nov 2011 | by Kate Magee

Media School's professor of PR Tom Watson and Everything Everywhere's director of comms and corporate ...

29 under 29: Not the usual suspects

10 Nov 2011 | by Kate Magee

Media School's professor of PR Tom Watson and Everything Everywhere's director of comms and corporate ... months. He also plays a lead role in day-to-day media management for the Isle of Man Government. Not bad ... interns in a supportive way. ADRIANA CONTE, 26 - Social media programme manager, VisitBritain ...

PRWeek Awards 2011: Financial Services

26 Oct 2011

different strands to generate media coverage and talkability. This included a high impact photo-led story ... MySpace page. He was commissioned to perform for one day only to the public and media. His guitar ... minutes. The results were presented to the media and retailers at an event in a cashless EAT outlet ...

Europcar launches its first TV ads in £2.5m campaign

03 Jun 2011 | by Ben Bold

of the initiatives we are developing to achieve this. The media planning and buying is being handled by MediaVest ... negotiated a sponsorship of MSN's newly created travel section. The social media element of the campaign ...

Bombardier 'bang on!' by Karmarama

18 May 2011

activity is complemented by social media content on YouTube, Facebook and Twitter, and in-pub and in-store activation. Media was planned and bought by ZenithOptimedia. ...

Virgin Media 'our house' by DDB UK

07 Feb 2011

DDB has launched its first brand-focused work for Virgin Media since it won the £71 million account...The ad features lyrics from the Madness anthem Our House . The ads are part of a multi-million pound media campaign, including outdoor, social media and online, print and radio. Virgin Media also ... .virginmedia.com, enabling visitors to explore a range of interactive videos and helping to bring Virgin Media s next ...

Cadbury 'goo dares wins' by Fallon

18 Jan 2011

will air in the UK from January 2011 for 17 weeks, with a media plan including 30 second and 10 second ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

16 Dec 2010 | by David Woods

PR professionals have been warned to change the way they use Twitter and other social media...The OFT this week attacked a commercial blogging network, Handpicked Media , after it breached rules governing unfair trading by not disclosing which posts were sponsored. It is the first time the OFT has taken such enforcement action and the ruling will cover blogs and Twitter. The regulator ...

Entertainment: Five ways to get into gaming

08 Dec 2010 | by Peter Hay

of the waiting international media's flashing cameras. This is not the premiere of the latest blockbuster war ... figures have forced the media to sit up and realise that games are now big business.' As the industry ...

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