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Buhlmann realigns Aegis to play to its strengths

The Aegis Group chief executive plans to help clients by focusing the company on media and digital.... First, it made him rather wealthy, and second, it saw him absorbed into a media network where he could ... then jumped to Aegis Media EMEA, then Aegis Media global chief executive in 2008. In March last year, he ... called Aztec, which Buhlmann says "has synergies with Aegis Media". Aegis is now a leaner group ...

Gordon Ramsay

TV career goes from strength to strength. The value of the Ramsay media brand is underlined when his ... by the powerful independent production company All3Media for 40 million. January 2011: Ramsay's TV star may ...

Chime reports 40% surge in profits

and the growth in impact of social media and internet campaigning appears to be never ending." Growth has ...

Euro RSCG London to absorb Havas-owned PR specialist

The advertising agency is attempting to capitalise on increased client demand for "conversational" media and the closer integration of PR into marketing campaigns. Euro RSCG will now offer PR ... conversational media at the centre of our offering at Euro RSCG London alongside digital and channel strategy. It ...

Chinese outpace western peers as most engaged in social good

the increasing voice that social media gives today's consumer." "Social media in China develops quickly ...

Dan Brooke in talks over C4 marketing role

, while OMD UK handles its 6 million media account. ...

Four UK agencies among Cannes PR Lions winners

or organisations". Exposure, Fleishman-Hillard, Havas Sports and Entertainment/Cake Media and Weber Shandwick ...

Phones4u to launch Prison Guards campaign

will run across media channels such as press and radio, including a sponsorship on Bauer Radio s Kiss FM ... . Eden, the media partnership between Adam Eve and the7stars, is responsible for the media planning ...

Three to pitch for Greener Journeys

, is holding a review of its advertising, media and PR accounts.

Brooklyn Brothers wins Land Rover brief

, the global PR director, who were looking for a new cross-media approach to launching a vehicle ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.