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Corporate: 'Superhero' shows Orion in different light

, which was then distributed to media and bloggers. MEASUREMENT AND EVALUATION The number ...

Social Brands: How to be social

of social media. John Owens reports on proceedings....The world of social media is evolving at a startling pace. To explore this ever-changing landscape ... questions on best practice and the law when using social media - If your brand finds a great photo ... 'campaign map' plotting how every element was connected, with social media at the core. People were ...

B2B: Legrand roadshow is the perfect fit

generated more than 100 pieces of coverage in target media. RESULTS More than 50 contractors ...

Brand Republic launches Hall of Fame

innovation and achievement in the advertising, media, marketing and communications industries....media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators ... and bigmouthmedia we specialise in blending creative, media and technical expertise to help make brands famous, so ... BrandRepublic we enjoy a strong heritage in the advertising, media, marketing and communications industries so ...

Brand Republic: a change is gonna come

the advertising, marketing and media professionals that make up the Brand Republic community specialise in ... Media and Haymarket Business Interactive who worked incredibly hard to bring the new site to life ...

Four-fifths of in-house PRs don't get social media

LONDON - Most in-house PR professionals (80%) are failing to integrate digital and social media...The research, from PR headhunter Watson Helsby, found PR agencies are much better at grasping social media - 60% of respondents said they are confident about their digital communications plans, compared with just 20% of their in-house counterparts. Continue reading this story on Brand Republic ...

Prime minister Gordon Brown defends £6 internet levy

such as BT and Virgin Media have made it clear that they are not planning to roll out their services ...

Rupert Murdoch calls for press freedom in Gulf states

digital technology and called on Gulf states to open up their markets to competition from Western media...In a keynote speech at the first Abu Dhabi Media Summit, Murdoch spoke of his belief ... lighter-touch regulation comes as the media baron looks to ramp up News Corporation's presence ... Abu Dhabi and the Middle East to offer incentives to Western media to boost economies ...

Eurostar cancels marketing activity and prepares 2010 rethink

plans and use of social media as part of a contrite reaction to its ongoing service disruptions....from Eurostar staff were extensively reported by the media and in social media, while subsequent ... agency Fallon, media agency Vizeum, social media agency We Are Social and experiential agency Firelighter ... to encourage people to travel with Eurostar. The company will also learn lessons from its use of social media ...

Anton Ezer joins Kindred as creative director

LONDON - Integrated agency Kindred has hired Red Bee Media's Anton Ezer as creative director.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.