PRWeek podcast: TripAdvisor case shows why brands must engage
10 Feb 2012 | by John Owens
about you to share the love that they have, and that s why social media as a whole has become ...
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Clarence Mitchell speaks out following Leveson Inquiry
10 Feb 2012 | by Matt Cartmell
appearance, Clifford told PRWeek: The British public is starting to be aware of the excesses of the media ...
Sport - Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
Strategy and plan HRSM organised a photo shoot to generate media buzz around the event. An exclusive ... night was seeded on social media sites. On the night, HRSM ran a press office, organised two further ... and evaluation The campaign achieved 31 pieces of national media coverage, including the front cover picture ...
University of York forms institute to help media on education
09 Feb 2012 | by Matt Cartmell
The University of York is in the process of setting up a body to educate the media about....' He decided to focus on using the media as a method of disseminating information, based on the way that the Science Media Centre is a source of knowledge for the science press. Sharples said the centre would ...
Walshaw Moor Estates calls in Media House International
09 Feb 2012 | by Matt Cartmell
action has brought in media advice as it moves onto the offensive....Media House International is providing advice to Walshaw Moor Estates, which is locked in a lengthy legal action with Natural England. The quango is trying to impose strict regulations on the estate ... Caroline Spelman. Media House executives Ramsay Smith and Andy Lines are handling the account after ...
On the Agenda: Call for action on hip implants
09 Feb 2012 | by Elizabeth Pears
working. PR strategy Gunpowder Media - an integrated digital marketing agency - has a retained ... was issued on 1 February. Bridge is also giving media interviews and blogging on the firm's website. Media coverage The Sunday Telegraph's special investigation was picked up by the Daily Mail ...
Danny Rogers: TripAdvisor needs to trade on trust
09 Feb 2012 | by Danny Rogers
prime example of a new 'social' medium. Why would one need old media's professional travel journalists ... in recent debates over Wikipedia, social media are empowering and enlightening, but they can still learn some lessons from old media in terms of rigour and trust. Also read: Edelman takes swipe ...
Ian Monk: The mob is now judge and jury
09 Feb 2012 | by Ian Monk
superseded by trial by media. Media advisers now operate in a world where the court of public opinion can ... family ever feeling free of the threat of verbal or physical attack from the media-led mob forever ...
Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
to secure a 'Yes' vote in the referendum on the Belfast agreement. It got into the hands of the media ... International as being the subjects of extreme media scrutiny since that time. 'The Leveson Inquiry is a good ... be about all of us, including the media.' Kelly recalls his work at the Financial Services Authority ...
Polly Rance: Communicating cuts to services is a huge comms challenge
09 Feb 2012 | by Polly Rance
in the media hysteria over waste , the Government s strident moralising over council tax, the noise created ... of residents will be sorely tested, whether or not taxes go up. Polly Rance is head of media and external ...
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