to remove filtersEDITORIAL: Jostling to gain a place in the mud
23 Jun 2000 | by ADAM HILL
an integral part of youth marketing for a number of brands. The appointment of Cake Media by UDV ...
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- PR Week UK (7)
CAMPAIGNS: Sponsorship - Beck’s puts its faith in the future of art
23 Jun 2000 | by BEN BOLD
sponsorship and bought art for John Lennon - and the media. Initial communication with the media to announce ... May 2000, and the artists themselves. Interviews with the artists took place across all media ... supported the first year of the awards by acting as a media partner. Beck s Bier also ran a competition ...
Campaigns: Sponsorship - Homing in on the cult of the spinmasters
16 Jun 2000 | by BEN BOLD
press, entertainment magazines and on-line media. Internet audiences were targeted by Slice s New Media Street Team, which raised awareness of the competition throughout chat sites and bulletin ... and broadcast media. The results of the competition were announced to the media on 13 May ...
CAMPAIGNS: Yorkshire forum casts nets wide - Conferences
17 Sep 1999 | by CARINA SIMON
speakers and to use the media to promote the event, in order to sell all 1,600 tickets. Strategy ... -ordinated the media. Print, broadcast and TV journalists attended and the team of eight PR representatives ... and Evaluation The convention received extensive positive media coverage in the months leading up to 11 ...
FOCUS: CORPORATE HOSPITALITY - Party tricks for wooing the jaded/To ensure that the corporate entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something different to entice first choice guests. Mar
24 Oct 1997 | by MARY COWLETT
and weekends are precious. Alison Boshoff, the Daily Telegraph media editor, says: I try to go ... partner of advertising and media specialists Manning Gottlieb Media, says that his two priorities when ... , advertising agencies, media buyers and journalists. To cater for the numbers attending, LWT hired ...
NEWS: Phonelink calls in Text 100 for Tel-Me
22 Mar 1996 | by JOHN-PIERRE JOYCE
Phonelink, the on-line information service, has hired Text 100 to promote its business information service Tel-Me. Text has been briefed to help increase the number of Tel-Me business users through a media relations and events management programme budgeted at around pounds 80 ...
NEWS: STOP PRESS
23 Feb 1996
major issues York-based agency Jennings Nicholson Associates has been appointed to handle media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
