, a lot of it is down to the support from sponsors.' Media partners For this season's event (19 ... Sassoon brand, which had a long-running relationship with London Fashion Week. A media partner is likely ... there are opportunities for the brand in the fashion media.' At the event, new designs of Waterman pens were given ...
, the team decided to use the award as a news hook to get media coverage and planned a short, but high ... teaser press release was sent out to regional and national broadcast and print media, along with a press ... -year-old company. After the award was announced, the team varied its approach to different media ...
findings that formed the basis of a media relations campaign. Press materials highlighted that almost 70 ... -enhancing properties of chocolate by a Cambridge University scientist. The PR teams estimated media coverage ... and an initiative with ACPO on car-jacking. The campaign won extensive media coverage and is now part ...
winning salmon design were unveiled to the regional and online media, in a press release endorsed ...
on the role, handling media relations for the events, which will be attended by more than 600 delegates from
Kazoo Communications has landed a bundle of PR projects for Bass Leisure Retail's student-oriented 90-strong pub chain, It's a Scream. The campaigns focus on the work of the student media ... will also undertake general promotion for the pubs, seeking to secure national and student media coverage ...
-long show, which is headed by Jo Waddingham. 'We will be building a media campaign to ensure ...
Brougham heads the account, reporting to Rob Mitchell, sponsorship and media manager for Heineken parent ...
-store, and creating national media coverage. The story was naturally of interest to food writers and consumer magazines, but a creative approach was required to appeal to national print and broadcast media. Given just ... by Nettles. Three farmers were given media training to prepare them for radio and TV interviews. BBC TV ...
WINNER Iceland Foods Following a major re-focusing on the brand, the success of its decision to become the first retailer to remove GM ingredients from own-brand food and the resulting media profile, Iceland made a board-level decision to invest in proactive, strategic PR for the first time ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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