Seven Squared sets up B2B unit
06 May 2010 | by John Reynolds
Guardian Media Group (GMG) is a shareholder in Seven Squared. ...
The move marks The Economist's first major poster blitz in around two years. The ads present arguments for and against each issue, which The Economist said was "created to highlight the key qualities of its editorial." The campaign was created by Abbott Mead Vickers BBDO, with media planning and buying ...
Guardian Media Group (GMG) is a shareholder in Seven Squared. ...
of the Florentine families responsible for the widespread regeneration centuries ago. As a media owner, we must ... . Nielsen Media Research figures show the decline in advertising spend on direct mail is reversing ... is worth 2.2bn, but media owners have a responsibility to do more than just soak up budgets from brands ...
Mindshare Direct is led by Lucy Stafford, managing director, who oversees a team of 17 media ... response and brand response campaigns across all media, both off and online. And yes, that includes all the traditional above-the-line media too - we do not separate them, as all media delivers a response. - Who ...
LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning...The Aegis agency, which already handles the media business for LV=, is believed to have won the brief after pitching against Nationwide's incumbent agency Media Planning Group. Last month, Nationwide ... the 35m global media planning and buying account for kitchen and bathroom company Kohler in June. LV ...
LONDON - The planning for the next Media 121 Club, the new networking event put together...Media 121 Club earlier this month. Haymarket Brand Media commercial director, Ivor Falvey, said he was delighted with the response to the first event and looked forward to welcoming new people to the Media 121 Club over the coming months. To register for the next event visit the Media 121 Club website ...
LONDON - Trader Media Group, the owner of car sales magazine Auto Trader, will be the first media...Digital auditor ABCe launched the new certificate in September, offering digital media owners ... targeted advertising space, but Matt Thompson, marketing director at Trader Media Group, also highlighted the value of the enhanced certificate data for media owners looking to improve their product. Separately ...
LONDON - The Evening Standard is launching a new charity version of its customer loyalty Eros Card that enables readers to donate savings they make on the paper's cover price to their chosen charity.
-technology sales arm, is leaving the company to join Media Force-owned National Letterbox Marketing....ad manager at IPC Innovator before joining Media Week owner Haymarket Publishing in April 2004 ...
The broadcaster's Media Innovations arm has signed a deal with loyalty card specialist MiCard, which has provided Turner with the infrastructure to create a Nuts TV-branded environment called Nuts ... , MiCard is hoping to adapt the service so it becomes available to Virgin Media and BT Vision customers. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.