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-market. In today s highly fragmented media world, targeting is getting more complex, technologies more numerous ...
, mobile and channel management, social media, search marketing, online advertising, and media management ... capabilities in digital media. Last month WPP invested further in Chinese in-game advertising company ...
Agency of the Year: Bartle Bogle Hegarty Digital Agency of the Year: AKQA Direct Agency of the Year: OgilvyOne Media Agency of the Year: PHD Advertising Network of the Year: BBDO Worldwide Media Network of the Year: Maxus Production Company of the Year: Blink Advertiser of the Year ...
strategic account director at Wunderman, who joined in October as the head of social media and content ...
The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...
A tide of data is becoming available from social-media sources, but how can marketers establish...Social-media data provides a window into the mind of the consumer on an unparalleled scale ... commercial data presents a challenge. Social-media channels may provide a virtual 24/7 focus group ... information, social-media data can be used to influence everything from brand activity and marketing strategy ...
put its below-the-line communications up for pitch. The mobile phone operator reviewed its media ...
Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes...When I wrote about last year s Local Social Summit , (the annual event which explores the intersection of local businesses and social media) the conference content focused primarily on the means of being social - networks, apps, access capabilities. While fascinating, it was all about the mechanics ...
to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...
For all its shiny new clothes, the irony is that, in social contexts, social media plays less well ... not been changed so radically by social media that other channels have completely lost their relevance ... is reach consumers, wherever they are'. Social media, he said, is 'much more difficult to crack' than ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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