Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
are particularly keen to engage with customers and build themselves into a lifestyle. "Social media ...
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are particularly keen to engage with customers and build themselves into a lifestyle. "Social media ...
, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...
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and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai. The data establishment is reacting Experian has partnered with demand-side media platform Turn, while Acxiom has brought in digital advertising veteran Scott Howe as chief executive. Meanwhile, mass-media ...
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. Alongside traditional media, a brand could even opt for genuinely personal communications; how about letters ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.