18 May 2012
| by Daniel Farey-Jones
The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media.
The Economist is now strengthening its UK sales operation from one ...
to opt-out of cookies. Ideas People Media is attempting to bait interest by pitching itself as "the only ...
01 May 2012
| by Kim Benjamin
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
Maille - Unilever
Rachel s Yoghurt (Rachel s Organic) Haygarth
Social media marketing ...
/Fallon
Dynamo: Magician Impossible (Watch) Five by Five
Hotels.com Android and IOS App Fetch Media ...
03 Apr 2012
| by Sarah Shearman
, with brands investing more in social-media and video display marketing.
Social media display itself was up ...
advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ...
"}
Digital media mix
{"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2 ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
29 Feb 2012
| by Ed Owen
Twitter data for social media monitoring services, and has business intelligence and CRM applications ...
media influence, and then analysed to generate meaningful insights.
Rob Bailey, DataSift chief ...
29 Feb 2012
| by Ed Owen
The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD.
The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...
23 Feb 2012
| by Daniel Farey-Jones
, display or other digital media, will be critical for publishers as the digital ad market continues ...
, told Media Week that the deal was a sign the industry was "growing up".
He said: "People ...
has not been disclosed.
In 2010 SAS launched a social media data analysis tool as an on ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
in more than 75 countries worldwide. Media planning and buying is handled by All Response Media, who were ...
09 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
to be the first of a number of ecommerce trials planned by RB, as it moves to tap into the growth in social media ...
product launch is being supported with digital activity across social media, using competitions and games ...
03 Feb 2012
| by Gemma Charles
officials, athletes, spectators, the world's media and other hangers-on descend on the capital ...
greater standout in a media landscape packed with images of athletes.
Neon pink London 2012 signage ...