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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... to opt-out of cookies. Ideas People Media is attempting to bait interest by pitching itself as "the only ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

, with brands investing more in social-media and video display marketing. Social media display itself was up ... advertisers, from both media owners creating more innovative and engaging ad formats, and agencies helping ... "} Digital media mix {"dataSourceUrl":"//docs.google.com/spreadsheet/tq?key=0Aoq-fbohKJtSdE5YY2 ...

Heathrow runs family-friendly Easter campaign

across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...

Historic Twitter data opens to brands

Twitter data for social media monitoring services, and has business intelligence and CRM applications ... media influence, and then analysed to generate meaningful insights. Rob Bailey, DataSift chief ...

National Lottery campaign spotlights charity funding

The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...

SAS moves into real-time bidding arena

, display or other digital media, will be critical for publishers as the digital ad market continues ... , told Media Week that the deal was a sign the industry was "growing up". He said: "People ... has not been disclosed. In 2010 SAS launched a social media data analysis tool as an on ...

Love Home Swap to ramp up marketing and partner with Mumsnet

in more than 75 countries worldwide. Media planning and buying is handled by All Response Media, who were ...

RB takes to Facebook to sell Cillit Bang extension

to be the first of a number of ecommerce trials planned by RB, as it moves to tap into the growth in social media ... product launch is being supported with digital activity across social media, using competitions and games ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

officials, athletes, spectators, the world's media and other hangers-on descend on the capital ... greater standout in a media landscape packed with images of athletes. Neon pink London 2012 signage ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.