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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ... /Fallon Dynamo: Magician Impossible (Watch) Five by Five Hotels.com Android and IOS App Fetch Media ...

Aston Martin secures first brand tie-up with Hackett

21 Feb 2012 | by Matthew Chapman

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...

Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

, praised it for its innovative approach to using new media. "Faced with low recognition results ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... on social media is here to stay. 6. AMAZON IGNITES KINDLE FIRE Amazon's long-awaited answer ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ...

Indicia lands DMA Grand Prix

08 Dec 2011 | by Daniel Farey-Jones

The agency helped the Shop Direct group-owned brand use digital, social media and direct mail to reach a new audience and build up interest in a web-based catwalk fashion show for Very.co.uk in October 2010 . The Work It Baby campaign generated 121,000 microsite visits, 4,800 new customers ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai. The data establishment is reacting Experian has partnered with demand-side media platform Turn, while Acxiom has brought in digital advertising veteran Scott Howe as chief executive. Meanwhile, mass-media ...

Targeting students - the potential for brands

04 Oct 2011 | by Alice Dunn

the branding right is vital in this market, writes Kantar Media's Alice Dunn....-term brand loyalty. The latest insight from Kantar Media s TGI survey shows 1.7 million adults aged 18 ... , Kantar Media ...

Tesco revamps Direct to create 'Amazon-style' offering

16 Aug 2011 | by Rachel Barnes

media manager, said: 'We're always working on improving our sites to make the shopping trip even better ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...: Social media strategies 4186 105 Digitology 4167 ... 112 The Big Orange Slide 3890 113 Liberate media: online PR and social media 3862 114 Old Welsh guy 3783 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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