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RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

to be the first of a number of ecommerce trials planned by RB, as it moves to tap into the growth in social media ... product launch is being supported with digital activity across social media, using competitions and games ...

Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

marketing agency Somo. Domino's is also a heavy adopter of social media, using platforms such as Facebook ...

Everything Everywhere calls direct roster review

09 Feb 2012 | by Matthew Chapman

marketing, meanwhile, is handled by TMW and Gyro. The umbrella brand consolidated its 80 million media ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

officials, athletes, spectators, the world's media and other hangers-on descend on the capital ... greater standout in a media landscape packed with images of athletes. Neon pink London 2012 signage ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Media, and Agency of the Year, in which it is up against AKQA and LBi. Meanwhile, AQKA and Adam Eve ... eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ...

More data leaks while Europe cracks down on wrongdoers

26 Jan 2012 | by Daniel Farey-Jones

social media data and channels". If true, it is businesses such as Facebook and Google who have ...

Live & Breathe nets Birds Eye DM task

26 Jan 2012 | by Sara Kimberley

The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...

Why should brands worry about Europe's data protection proposals?

26 Jan 2012 | by Charles Ping

protection legislation, which could restrict businesses using social media data and channels, writes Charles...strongly among social media practitioners and in high-volume data gathering brands like Facebook. A new ... controls on social media. Social media also features in a number of areas including an "explicit ... towards the restriction of businesses using social media data and channels. Although there has been a ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

-school digital touchpoint: social-media likes, Twitter mentions, click-through rates and product ... -driven customer conversations. If a rugby fan's team is winning and they are prolific on social media ...

Nick Ellsom leaves PHD for OMG's Annalect

23 Jan 2012 | by Daniel Farey-Jones

Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division...Ellsom has been appointed as director of Annalect's data and platforms division and will take up the role next month. He will focus on developing Omnicom Media Group's (OMG) data strategy ... global priority for Omnicom Media Group and Nick will play a major part in developing our Annalect ...

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