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Brand barometer: Social media performance of RBS

Insight into the social media performance of the Royal Bank of Scotland over the last five months....Social brand tracker RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low. Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...

Public Sector: Institute forms to help media on education

The University of York is in the process of setting up a body to educate the media about....' He decided to focus on using the media as a method of disseminating information, based on the way that the Science Media Centre is a source of knowledge for the science press. Sharples said the centre would ...

Media Bitch's Diary 9 February

that even topped the one she wore at last year's Media Week Awards , where she won Best Dressed. Ant 'n ... Media Week Towers at the Hammersmith Apollo this week. This girl was a little disappointed not to see ... . However, Media Week s photographer was pleased to report that the diminutive duo even posed for a picture ...

MediaVest retains £4m Tetley media

MediaVest has retained the £4 million media planning and buying account for Tetley tea after a

Ernst & Young kicks off global media review

Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a...Industry sources suggest Ernst Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR. Ernst Young has previously worked with agencies on a project basis and often ...

Is media fairer to women?

background recolonising (and thus continuing the reinvention of) mainstream media agencies. (Though we've done that one too.) We're talking about women taking on senior roles in media companies. Once upon a time, there was only one woman of any celebrated stature performing in the media buying circus ...

Focus: The FTSE 100 social media index

PRWeek joined forces with The Group to see how well FTSE 100 companies are using social media...Social media articles often focus on how brands are using these channels to engage ... called in a social media monitoring company for the first time in January, after it found itself referred to on social media sites following the Occupy London Stock Exchange protests. Market traders are also using ...

University of York forms institute to help media on education

The University of York is in the process of setting up a body to educate the media about....' He decided to focus on using the media as a method of disseminating information, based on the way that the Science Media Centre is a source of knowledge for the science press. Sharples said the centre would ...

Walshaw Moor Estates calls in Media House International

action has brought in media advice as it moves onto the offensive....Media House International is providing advice to Walshaw Moor Estates, which is locked in a lengthy legal action with Natural England. The quango is trying to impose strict regulations on the estate ... Caroline Spelman. Media House executives Ramsay Smith and Andy Lines are handling the account after ...

Jeremy Lee: New generation has consigned media as we know it to history

rise to the top of media agencies (media owners have traditionally been a little bit more female-friendly)....Watkins seems to have the right balance of digital skills for a modern media agency ... much the media industry has changed - largely for the better - in recent years that talent that is a little obscure and from a non-traditional media background (as well as female) can make senior management ...

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