10 Feb 2012
| by Gemma Charles
Insight into the social media performance of the Royal Bank of Scotland over the last five months....Social brand tracker
RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...
10 Feb 2012
The University of York is in the process of setting up a body to educate the media about....' He decided to focus on using the media as a method of disseminating
information, based on the way that the Science Media Centre is a source
of knowledge for the science press. Sharples said the centre would ...
09 Feb 2012
| by Media Bitch
that even topped the one she wore at last year's Media Week Awards , where she won Best Dressed.
Ant 'n ...
Media Week Towers at the Hammersmith Apollo this week.
This girl was a little disappointed not to see ...
.
However, Media Week s photographer was pleased to report that the diminutive duo even posed for a picture ...
09 Feb 2012
| by Katherine Levy
MediaVest has retained the £4 million media planning and buying account for Tetley tea after a
09 Feb 2012
| by Maisie McCabe
Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a...Industry sources suggest Ernst Young is likely to appoint a media agency to lead its global communications planning, but could continue to use local buying points in different markets. The pitch is being handled through AAR.
Ernst Young has previously worked with agencies on a project basis and often ...
09 Feb 2012
| by Alasdair Reid
background recolonising (and thus continuing the reinvention of) mainstream media agencies. (Though we've done that one too.) We're talking about women taking on senior roles in media companies.
Once upon a time, there was only one woman of any celebrated stature performing in the media buying circus ...
09 Feb 2012
| by Kate Magee
PRWeek joined forces with The Group to see how well FTSE 100 companies are using social media...Social media articles often focus on how brands are using these channels to engage ...
called in a social media monitoring company for the first time in January, after it found itself referred to on social media sites following the Occupy London Stock Exchange protests.
Market traders are also using ...
09 Feb 2012
| by Matt Cartmell
The University of York is in the process of setting up a body to educate the media about....'
He decided to focus on using the media as a method of disseminating information, based on the way that the Science Media Centre is a source of knowledge for the science press. Sharples said the centre would ...
09 Feb 2012
| by Matt Cartmell
action has brought in media advice as it moves onto the offensive....Media House International is providing advice to Walshaw Moor Estates, which is locked in a lengthy legal action with Natural England. The quango is trying to impose strict regulations on the estate ...
Caroline Spelman.
Media House executives Ramsay Smith and Andy Lines are handling the account after ...
09 Feb 2012
| by Jeremy Lee
rise to the top of media agencies (media owners have traditionally been a little bit more female-friendly)....Watkins seems to have the right balance of digital skills for a modern media agency ...
much the media industry has changed - largely for the better - in recent years that talent that is a little obscure and from a non-traditional media background (as well as female) can make senior management ...