, with media at the top of his agenda. An acquisition programme is aimed at extending the UK agency's offering into fully integrated communications. At the same time, it is poised to beef up its media power by pooling its media buying into MBS, the UK's largest remaining media independent, which ...
, with media at the top of his agenda. An acquisition programme is aimed at extending the UK agency's offering into fully integrated communications. At the same time, it is poised to beef up its media power by pooling its media buying into MBS, the UK's largest remaining media independent, which ...
and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers ... life". The agency also handles advertising for Merck's arthritis drug Vioxx. TN Media handles media ...
and media planning work for the drug. FCB's most recent TV work for Singulair focused on consumers ... life". The agency also handles advertising for Merck's arthritis drug Vioxx. TN Media handles media ...
Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning...Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning and buying account. The drug marketer, whose brands include Excedrin and Enfamil, has handled media in-house for the last 25 years. A number of undisclosed media agencies are pitching to the New York-based client ...
Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning...Bristol-Myers Squibb is looking for an agency to handle its 275 million US media planning and buying account. The drug marketer, whose brands include Excedrin and Enfamil, has handled media in-house for the last 25 years. A number of undisclosed media agencies are pitching to the New York-based client ...
International and Spectre. Media is through MediaCom. No-one at the BACC was available to comment ...
The convergent media company 4i has been appointed the lead brand design consultancy for the new...The convergent media company 4i has been appointed the lead brand design consultancy for the new health and beauty network, whose working title is Digital Wellbeing, to be launched jointly by Boots and Granada Media early next year. The interactive brand will launch both on the web and on digital TV ...
-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail...-venture health and beauty channel from Boots and Granada Media - the first alliance of its kind between a retail giant and a media company. Rainey Kelly won the business without a competitive pitch. There are no plans at the present time to appoint a media agency. The brand, which will include sub ...
still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account...still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account ... Media show that in 1999, German newspapers attracted a staggering DM16 billion (pounds 4.9 billion ... in North Rhine Westphalia. The power of regional print media has been reinforced by the rise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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