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Ladbrokes kicks off World Cup with 'Get Carter' style ad

28 May 2010 | by Ben Bold

ads will be supported by activity across other media, including press and online John O ... directed by Vaughan Arnell and the media was bought by Walker Media. ...

Littlewoods reviews £7 million search marketing account

04 Feb 2010 | by Sara Kimberley

, spent 19.7 million across all media between December 2008 and November 2009, according to Nielsen. Last ...

Carat picks up £2m Bhs media account

21 Jan 2010

LONDON - Arcadia Group has appointed Carat to handle the £2m media planning and buying account...Carat is the media agency of record for Arcadia Group, which merged Bhs into its operations last year. The previous incumbent was MPG, which resigned the account in August 2009. Arcadia Group hired Grey to handle the ad accounts for its Bhs, Evans, Wallis, Burton and Dorothy Perkins fashion brands ...

Arcadia Group appoints Grey to UK advertising account

19 Nov 2009 | by Kate Nettleton

stores. Grey's appointment does not encompass Arcadia's Miss Selfridge or Topshop chains. The media ...

Bluewater puts CRM work up for grabs

24 Sep 2009

- aimed at encouraging brands to use its media space for advertising and experiential activity - through ...

Karmarama, MNC win Glasses Direct

10 Sep 2009

The online glasses retailer has also appointed MNC to handle its media buying. Both pitched against undisclosed agencies to win the business. Glasses Direct handles its advertising and media planning in-house, although it has previously used the advertising agency Albion, which it appointed ...

Game consolidates media into Rocket

07 May 2009 | by Ian Darby

LONDON - Game Group, the video games retailer, has consolidated its £5 million media planning...The PHD Group agency has added the 3 million media account for the main Game retail brand to the 2 million account for its sister company Gamestation, which it has worked on since 2006. MJ Media previously handled the Game account, but the decision to consolidate follows the creation of a new marketing ...

EBay kicks off £22m pan-European review

12 Feb 2009 | by Caroline Lovell

is also expected to review its UK media account, which is held by PHD, this year. Carat was handed the pre-Christmas 1.2 million media account on a short-term basis in November. In December, eBay ...

Woolworths' new owner seeks agency for online relaunch

06 Feb 2009

by Sir David and Sir Frederick Barclay of the Telegraph Media Group, counts Littlewoods and Choice among ...

The World: Boston - Burger King appoints agencies to Hispanic business

23 Jan 2009

and Tapestry in Chicago, part of the Starcom MediaVest Group, to handle media....They replace the Publicis Groupe-owned Bromley Communications in San Antonio, Texas, which had been handling both the creative and media accounts. Cindy Syracuse, Burger King's senior director, said: "We were looking for an agency that understands the power of the Burger King brand and how ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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