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OMD UK lands Sony digital media account

LONDON - Sony Electronics has con­solidated its UK media account into OMD UK, by adding its £3...will cover digital strategy, buying and social media across Sony's range of electronics products ... that saw the agency plan both online and offline media. The UK media consolidation follows Sony's recent ...

HTC calls pitch for European integrated advertising brief

brilliant". The campaign was created by the US agency Deutsch, with European media bought ...

EA calls £80m media pitch

LONDON - Electronic Arts is reviewing its estimated £80 million pan-European media planning...The world's biggest games publisher has sent out requests for information to agencies interested in pitching for the account. MediaCom is the incumbent on the UK business, while EA's media is handled by a variety of agencies in the other major European markets. EA, the creator of blockbuster titles ...

Neo@Ogilvy picks up Sony Bravia task

rebate as part of a "scrappage" scheme. The ad was made by TBWA/Media Arts London. Christian Luecke ...

Paul Evans quits Kimberly-Clark to head Xbox EMEA media

LONDON - Paul Evans, the media chief at Kimberly-Clark, is leaving the FMCG company to join...Evans will join Microsoft Xbox as the head of media for EMEA, where he will oversee the games console's media spend and relationships with its media agencies, which include Universal McCann ... -Clark's most senior media operator in Europe, having been appointed as the media and integrated marketing ...

Nokia calls £300m review

LONDON - Nokia has called a review of its global media planning and buying account, estimated...The mobile handset manufacturer is inviting the main media networks to pitch for the account ... . The network scooped the 85 million Asian portion of the Nokia media business in January 2006, wresting ... responsibilities. The media review follows a series of changes to Nokia's global ad arrangements as the company ...

WDMP wins Philips consumer lifestyle DM account

. We have been impressed by its innovative customer engagement work and its excellent social media ...

IT firm Citrix kicks-off media agency hunt

LONDON - Citrix Systems, the IT software company, is reviewing its international media planning...The IT company, which produces a range of conferencing and systems support products, has approach media networks about pitching for the account. It is thought that the company has not retained an international media network in the past. Agencies are understood to have responded to an initial brief ...

The Week: Sony Computer Entertainment reviews pan-Euro media

Sony Computer Entertainment Europe is reviewing its media planning and buying account across Europe...The Omnicom-owned Manning Gottlieb OMD has been the incumbent on SCE's UK business for the past six years, as well as managing its media account in a number of European territories now under review. The pitch process is being handled by the media consultancy group Billetts. Other countries in the review ...

The Week: Sony Computer Entertainment reviews pan-Euro media

Sony Computer Entertainment Europe is reviewing its media planning and buying account across Europe...The Omnicom-owned Manning Gottlieb OMD has been the incumbent on SCE's UK business for the past six years, as well as managing its media account in a number of European territories now under review. The pitch process is being handled by the media consultancy group Billetts. Other countries in the review ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.