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R Whites reinvents 'secret lemonade drinker'

the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...

Omega unveils Start Me Up Olympic drive

The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Two decades of tuning in to commercial radio

McArthur, who was its chief executive from 1992 until 2006, says the RAB was the first media trade marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... a target of radio gaining a 10 per cent share of advertisers' media spend by 2010, the medium has ...

Big Jubilee Lunch project in TV push

was appointed by the Eden Project to handle media planning and buying. It has booked the ad onto digital TV ...

Durex lube online ad gives complaints the slip

push at the start of the year with a TV ad and social media campaign to get couples "in ...

Samsung Olympic spot invites people to 'take part'

on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...

Cadbury Wispa launches £3.5m ad campaign

media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition ... Furness and copywriter, Miles Carter. The production company was 2AM Films. PHD handled the media planning ...

Irn Bru says hello to 'Fanny' in latest ad

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Safestore launches first ever TV ad

Billy Faithfull and Ross Neil. Media planning and buying was handled by The 7 Stars. The 'Safestore The Things You Love' campaign will run across TV, digital and social media as part of a brand awareness drive ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.